MERCEDES-BENZ FASHION WEEK AUSTRALIA IS PROUD TO ENGAGE WITH SPONSORS WHO HAVE MADE A COMMITMENT TO SUPPORTING THE FASHION INDUSTRY
Mercedes-Benz Fashion Week Australia is proud to engage with sponsors who have made a commitment to supporting the fashion industry, and thanks all of our partners for their ongoing support that allow us to put on a world class event. The following partners are providing services and activations that make the event more enjoyable and productive to all of our guests:
Title sponsor Mercedes-Benz has been a longstanding partner of the fashion industry, sponsoring over 30 fashion week’s worldwide; with the very first Mercedes-Benz Fashion Week, taking place here, in Australia in 1996. This year, Mercedes-Benz continues the legacy of honoring designers who exemplify a dedication to design and craftsmanship via the Mercedes-Benz Presents platform, choosing to celebrate a true Australian icon, Carla Zampatti.
After the shows and throughout the week, invited guests will be able to relax and network in the Mercedes-Benz Star Lounge, the Events exclusive are for socializing in between shows. As well, MBFWA guests are welcomed to stop by Mercedes-Benz display in the lobby and take a picture in front of an interactive media wall. The LED background will instantly transport guests to some of the most fashionable destinations.
Sydneysiders should be on the lookout for official Mercedes-Benz Fashion Week Australia branded vehicles on the road, driving delegates, VIP’s and celebrities to and from Carriageworks and events around the city.
Destination New South Wales:
Mercedes-Benz Fashion Week Australia shines the spotlight on our nation’s brightest talent, and NSW provides a picturesque backdrop for all of the beautiful content that comes out of our event. Destination New South Wales is the supporter that makes it possible for global delegates to visit Sydney and bring millions of eyes to all designers, partners and of course, the beautiful locales around NSW.
Please join Minister of Small Business, Katrina Hodgekinson on Monday morning at 9:00am for the Official Welcome to all of our delegates, media, buyers and guests to the 2014/2015 Collections in the Mercedes-Benz Star Lounge.
The official beauty partner of MBFWA, Maybelline New York dominates the backstage by setting next years beauty trends on 11 shows: Carla Zampatti, Kahlo, Strateas Carlucci, Desert Designs Michael Lo Sordo, Maticevski, Group Swim, Suboo, Swarovski, New Generation and We are Handsome.
Event guests throughout the week can stop by the Maybelline space for a personalized MBFWA keepsake.
On and off the runway, Redken keeps hair looking catwalk ready. Official hair partner of MBFWA, Redken will be backstage ensuring not one hair is out of place on 12 shows: Carla Zampatti, Gail Sorronda, Michael Lo Sordo, Group Swim, Raffles, Jayson Brunsdon, Betty Tran, Swarovski, New Generation, TAFE The Innovators, Song for the Mute.
In a special announcement on Monday at 4:30, St. George will be sharing some exciting news about a new fashion industry focused collaboration.
Date: Monday, 4 April
Time: 4:30 pm
Where: Track 12, Carriageworks
What: St. George announces new fashion initiative
Who: All media invited to attend
New this season, IMG Fashion and DHL, launch DHL Exported. This unprecedented worldwide program combines the platform of global fashion weeks along with DHL’s unsurpassed logistics capabilities. DHL Exported was created to help designers who are already established in their local market further their global footprint. Designers from Australia and around the world are invited to submit an application package to have their business supported in a foreign market of their choice by debuting their collection at one of the following events: Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo. Chosen designers will receive a guaranteed spot on the Fashion Week schedule along with a funded and produced runway show or presentation for two consecutive seasons. DHL will also underwrite all logistic costs of producing the collections, including international shipping of raw materials and garment samples to/from manufacturers and design studios. DHL will then export the final collection to New York, London, Milan or Tokyo for the designer’s international debut
Since 1895, Swarovski has been the world’s leading producer of precision-cut crystal for fashion, jewelry, lighting, architecture and interiors. In a very exciting first, Swarovski will be launching their newest collection in Australia at MBFWA.
Swarovski’s street style maven Margaret Zhang will be capturing the best off-the-runway looks all around MBFW and Sydney and sharing her finds on @Official_Swarovski. Keep up with the Margaret with #ExtraordinaryEveryday.
If your outfit is need of something a little extra to get you captured by Margaret, make sure you stop by the Swarovski hub space where accredited media and invited guests will be able to borrow select Swarovski items for the day. Restrictions apply, obvi.
City of Sydney-
The entire city of Sydney will come to life next week with the spirit of fashion and stylesetters will be out in full force. Fashion lovers who can’t make it to Carriageworks, can make their way to Martin Place to watch the shows live and throughout the day. More than 100,000 people pass through Martin Place on a daily basis and from 8am to 6pm, Monday through Friday they will see all of the runway action direct from the shows.
Walking through Sydney became a bit more fashionable over the last few months as Ooh! outdoor billboards, screens and banners debuted the Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Weekened Edition marketing campaigns. Some of the cities highest foot traffic areas are host event imagery and fashion content promoting our Australian talent.
Because we all need a full time concierge service all the time, Pullman will be bringing a touch of their properties hospitality services to MBFWA. Stop by the Pullman lounge for a quick recharge, and if you fancy a coffee, lunch, perhaps a newspaper or glass of champagne, just let the onsite concierge staff know your desire and they will see to your wish.
On property at the Pullman, designers will be hosting private showrooms for one on one appointments with buyers and media, adding an extra element of commerce to their fashion week.
Rekorderlig cocktails will be available at the gallery bar throughout the week to make sure guests are enjoying themselves throughout the week. The all new gallery bar is inspired by street style ambaasador Carolyn XX and open to all guests.
Lavazza ambassador, Nicole Warne is internationally recognized as a stylish it-girl, and Australia is lucky enough to call her their own. Nicole will be interviewing designers throughout the week on the MBFashionWeek.com live stream, be sure to catch her capturing all of the designers’ energy as they prepare for their runway moment.
Peroni will once again construct a beautiful bar inside the Mercedes-Benz Star Lounge and keep guests buzzing with Italy’s finest brew. Event guests will be able to enjoy a Peroni at all of the MBFWA bars.
A true Australian experience, Bailey’s will partner with Williams Chocolates on custom Rococo cocktail available exclusively in Mercedes-Benz Star Lounge. Wait staff will carry trays, offering the Baileys Chocolat Luxe Rococo serve and a bespoke Just Williams Chocolate.
The Just Williams Chocolate was created especially for MBFWA and will feature rich Belgian chocolate and raspberries moulded in the shape of the Baileys Chocolat Luxe signature scallop shell, topped with a gold pearl.
This activity will take place towards the end of the day when designers and media need a little bit of indulgence after a big day at MBFWA. (will be between 5pm and 9pm daily)
Thanks to San Pellegrino, guests runway side or outside will be able to stay hydrated throughout the exhausting week. San Pellegrino will be served inside the show venues keeping guest feeling fresh as they watch the collections come down the catwalk.
In a special collaboration, sure to be an event highlight, Tempus Two is partner with designer Aje on a unique instillation that will turn their collection presentation into a live experience. A must-see for fashion show aficionados, the event will take place on Thursday at 6:00pm.
Tempus Two wine barrels and canapés along with a charging bar will be in the Hub, open to all guests throughout the week.
No MBFWA experience would be complete without a little champagne, and G.H. Mum will ensure enough bubbly is the least of your worries. After 5pm in the Mercedes-Benz Star Lounge, G.H. Mum will be serving complimentary champagne to guests throughout the week.
Forgot your sunglasses? Or just feel like trying on a new pair for a day? The Sunglass Hut locale at Carriageworks has you covered. Borrow a pair of shades for a day and try a new look.
After the fashion, the key ingredient to a great show is an amazing soundtrack and Spotify will be working with designers to create their unique show tracks. Official music provider of MBFWA, Spotify will also be creating special fashion week playlists on their dedicated MBFWA channel and manning the onsite DJ booth.