VIX PAULA HERMANNY
One grandmother a seamstress, the other a world-traveling beauty queen...both had impeccable taste and an eye for craftsmanship. These are the influences that, from childhood, shaped ViX designer Paula Hermanny into one of the most innovative designers in luxury resort wear today. "As a young girl, I looked up to my grandmother, Joana, She was always beautiful, classic and perfect - from her little Chanel flats to her Burberry raincoat," Paula said. Joana's flair for style was tempered by classic European taste and these elements provided a young Paula with what would soon become her own basic principles of design. Paula later learned the importance of well-made clothing from her maternal grandmother, Izaura. She taught Paula to strive for quality construction and exceptional fit. They would shop the markets of Vitoria together, choosing fabrics and re-interpreting trends to make their dresses by hand. From her two talented grandmothers, Paula took Joana's style and taste with Izaura's skill and technique and made these qualities her own. Hers was a heritage that combined both fashion and function - thus a natural entrepreneur was born. From her home in La Jolla, California, Paula soaks up the sun in one of the most progressive fashion markets in the world of beach and resort wear. Her frequent trips abroad give her a discerning sense of style with an eye for details. With a passion for bringing the Brazilian lifestyle to America, Paula's eponymous line delivers sophisticated, timeless designs rooted in a tradition of fine Brazilian craftsmanship.