Born on the beaches of Australia, Pared eyewear is proud to celebrate five years of fashion eyewear with Mercedes-Benz Fashion Week Australia.The brand was founded six years ago by husband and wife duo, Samantha Stevenson and Edward Baker from their Bondi beach apartment.
Pared is a collection of handmade sunglasses grounded in the fundamentals of clean lines, smooth shapes and lasting comfort. Creative director Samantha Stevenson's organic, sensory approach to design takes cues from travel, art and architecture. Sam’s creative talents and Ed’s business mind were the perfect partnership for a unique design aesthetic with clear marketable vision. The brand is now stocked in over 28 countries worldwide in major department stores and leading boutiques.
Pared has established a cult following amongst style influencers, artists and celebrities across the globe worn regularly by Cara Delevinge, Beyonce, Amy Schumer, Suki Waterhouse, Gigi Hadid, Selena Gomez and Kaia Gerber. Australian friends of the brand include Elyse Knowles, Nadia Fairfax, Mimi Elashiry and How Two Live.
Synonymous for its partnerships with leading Australian designers such as Bec + Bridge, Ginger & Smart, POMS and Emma Mulholland, the brand is known for its collaborations and cross-industry partnerships in fashion, music, art and jewellery. 2019 sees the release of the eagerly anticipated collaboration with International Athleisure brand PE Nation as well as a third collaboration frame with Bec + Bridge.