Founder Kit Willow continues to pursue her love of creation in harmony with her passion for nature with the birth of KITX. Launched in store August 2015. KITX is born from a spirit of kindness, integrity and transparency. The X represents the future. KITX strives to be a pioneer in design-led, sustainable and ethical fashion. “We create product love with high frequency wear, superior quality and creative design while consciously sourcing materials that minimize harm to our plant’s precious resources.” “I strongly believe in a better world, through the simple mantra of making women look and feel beautiful.” Kit Willow. It was with a capsule collection of lingerie that founder, Kit, launched her namesake label and grew it into the internationally acclaimed ready-to-wear business. In the following years Kit went on to show at London, Melbourne and New York Fashion Week. 2008 saw WILLOW opened its first flagship store in Sydney, with Melbourne stores opening in the following year. In 2013 Kit relinquished her title as creative director, leaving WILLOW.