Mercedes-Benz Fashion Week Australia is the positioned as the first global resort collection destination on the international buying calendar, and is Australia’s only international fashion platform attracting influential buyers, press and key industry personnel.
Produced by IMG Fashion & Events, the world’s leading producer, marketer and partner to the international fashion community. IMG’s various properties consist of industry fashion weeks, governing association partnerships, designer discovery platforms and consumer focused festivals.
As an on-schedule designer at MBFWA, brands are provided with world class venues, access to accredited buyers and press, numerous forms of content, PR and marketing, access to onsite trade showrooms, emerging designer programs and corporate entertaining opportunities.
New Designer Application
Applications for designers to show on the Mercedes-Benz Fashion Week Australia schedule can apply online from September 2019. Submissions will be reviewed internally by IMG Fashion & Events.
The Suites onsite trade showroom provide business opportunities beyond the runway, offering designers exclusive time with industry professionals in premium dedicated showroom. Here, designers can make sales and media appointments as well as benefit from the foot traffic of credential delegates.
The Suites Trade Showroom
Emerging Designer Program
St.George NextGen is an initiative that is intended to provide a platform to discover and support emerging Australian fashion designers. By connecting these gifted individuals with an experienced panel of industry insiders, the program mentors Australian talent to help them hone a broad range of skills and elevate their profile through industry connections and ongoing business support. Access to fashion business experts, combined with real-world practical experience, NextGen offers finalists the knowledge required to help develop a thriving career and the tools necessary to create a successful business beyond the initial launch of a collection.