MERCEDES-BENZ PRESENTS: AJE
IMG Fashion and Mercedes-Benz Australia/Pacific are excited to announceAustralian trailblazerAJE as the “Mercedes-Benz Presents” designer for Mercedes-Benz Fashion Week Australia 2019.
The “Mercedes-Benz Presents” program distinguishes designers who demonstrate dedication to the use of quality materials, unique style and innovative design. AJE acknowledges how this headline position will give them the perfect platform to engage and inspire their clients.
“As designers, our driving force remains the same today as when we started AJE: to offer a platform for women to embrace their duality," said Edwina Forest, Creative Director and Co-Founder of AJE. "At once raw and beautiful, tough and feminine, effortless and cool, our collections echo the co-existing tensions and complexities that unite us all.”
“With the support from Mercedes–Benz this year we will continue to reach out and touch the hearts of like-minded women, at home and around the world.”
AJE will showcase their latest resort collection on Sunday May 12th, to kick off the official schedule for MBFWA 2019.